It starts off introducing the new era of job seeking and how it has changed from how things have been. All written from a positive angle that opportunity and advancement awaits you with these changes like never before, that you have the chance to actually work at something you love - unlike many before who worked for a pay check only.
Excited I dove into chapter one. Each chapter starts with what the 'old' rule was and what the 'new' rule is. One part I found of value in this chapter is the section you go through to find out what you value most (p21). I have never come across this type of thing before and have to say, it was a very effective analysis too. Values are something that are hard to just come up with, for a work setting. This is a great tool, that helps simplify them into a format that you can really benefit from. In my mind, this alone, was the value of the whole book for me.
Part Two talks about building your brand, personal branding and your brand statement. They suggest you have your own website to be a stand out from others with your resume. They discuss networking, the art of conversation, how to search for a job, creating a resume, interviewing in person/skype/phone. Finally Part Two covers the new rules of communication in a professional setting, etiquette etc, art of conversation, and continuing your personal development.
This book does have a wealth of information. I guess for me, I'm disappointed about getting stuck on the charting process and just wish there was more clarity there so I could continue as I was enjoying following their steps. The information presented following is thorough and interesting and relevant to today's world. For those really wanting a good start back into the work force, this is a great handbook to help you with the details.
Please note that I was sent a copy of this book for purposes of review, however all opinions expressed are entirely my own.
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